I spearheaded the evolution of Vrbo's design system for their 2025 campaign refresh, developing a comprehensive motion language that captures the brand's authentic voice. Working closely with copywriters, creative directors, and producers, I crafted every aspect of the motion ecosystem—from dynamic type-driven executions to snapshot animations and foundational motion structures.

The result was a cohesive set of motion principles that seamlessly translates Vrbo's bold brand personality across all customer touchpoints, creating unified experiences that resonate from initial campaign moments through to final booking interactions. This flexible system empowers the brand to speak consistently and compellingly, no matter where customers encounter it.