Snapchat
Discover Video
Snapchat
Discover Video
Creative Designer
Brand Maker Studio, Snapchat
London, United Kingdom — 2022
○ Concept Development
○ Visual & Motion Design System
Established visual and motion Identity
Crafted creative elements such as type lockups, colour gradient variations, and textures.
Defined motion design by using multiple visual approaches: Type motion, Text driven motion and Image-driven motion. Developed visual identity across digital and physical event assets such as LinkedIn, Twitter, Invitation and presentations for the event.
Got some impact of numbers such as 4.4/5 event satisfaction and 5% uplift in consideration.