Snapchat
Tasawar
Senior Creative Designer
Brand Maker Studio, Snapchat
London, United Kingdom — 2023
○ Visual & Motion Design System
Formulated a comprehensive brand system for TASAWAR, addressing brand principles, layout, typography, and motion design.
Significantly contributed to a substantial revenue opportunity by creating cohesive brand experiences, attracting 800 exhibition attendees and generating extensive media coverage. The campaign reached 12 million people, resulting in 400,000+ website visits and unlocking a $1 million campaign from MOC during Fashion Week.
→ Silver for Best Use of Visual Communications at the Middle East Public Relations Association Awards 2024 (MEPRA).
Snapchat
TASAWAR
Senior Creative Designer Brand Maker Studio, Snapchat London, United Kingdom — 2023
Established a formatted design system, it reduced micro-mistakes and improved productivity with fast iterations across different countries.
Created the main source of motion in the campaign videos which is the triptych motion effect.
Senior Creative Designer
Brand Maker Studio, Snapchat
London, United Kingdom — 2023
○ Visual & Motion Design System
Formulated a comprehensive brand system for TASAWAR, addressing brand principles, layout, typography, and motion design.
Significantly contributed to a substantial revenue opportunity by creating cohesive brand experiences, attracting 800 exhibition attendees and generating extensive media coverage. The campaign reached 12 million people, resulting in 400,000+ website visits and unlocking a $1 million campaign from MOC during Fashion Week.
→ Silver for Best Use of Visual Communications at the Middle East Public Relations Association Awards 2024 (MEPRA).
Snapchat
TASAWAR
Senior Creative Designer Brand Maker Studio, Snapchat London, United Kingdom — 2023
Established a formatted design system, it reduced micro-mistakes and improved productivity with fast iterations across different countries.
Created the main source of motion in the campaign videos which is the triptych motion effect.