Hotels.com
Rebranding

Hotels.com
Rebranding

Senior Designer

Brand Design Team, Expedia Group

London, United Kingdom — 2025


○ Visual & Motion Design System

Senior Creative Designer
Brand Maker Studio, Snapchat
London, United Kingdom — 2022
○ Visual & Motion Design

Building Motion Into Hotels.com's DNA

Building Motion Into Hotels.com's DNA

Post-pandemic Hotels.com needed to feel essential again, not just functional. I led motion design principles that established consistent animation guidelines across typography, UI transitions, and campaign behaviors—creating modular templates for scalable implementation.

The cohesive motion identity contributed to 235M+ impressions and AdAge recognition, making Hotels.com unmistakable across every touchpoint.

Post-pandemic Hotels.com needed to feel essential again, not just functional. I led motion design principles that established consistent animation guidelines across typography, UI transitions, and campaign behaviors—creating modular templates for scalable implementation.

The cohesive motion identity contributed to 235M+ impressions and AdAge recognition, making Hotels.com unmistakable across every touchpoint.

Designed to make you feel savvy

Everything we do brings our unbeatable value and expertise to life to help savvy trip takers.

Designed to make you feel savvy
Everything we do brings our unbeatable value and expertise to life to help savvy trip takers.

©Sally Yang

2025

©Sally Yang

2025