Hotels.com
Rebranding
Hotels.com
Rebranding
Senior Designer
Brand Design Team, Expedia Group
London, United Kingdom — 2025
○ Visual & Motion Design System
Senior Creative Designer
Brand Maker Studio, Snapchat
London, United Kingdom — 2022
○ Visual & Motion Design
Building Motion Into Hotels.com's DNA
Building Motion Into Hotels.com's DNA
Post-pandemic Hotels.com needed to feel essential again, not just functional. I led motion design principles that established consistent animation guidelines across typography, UI transitions, and campaign behaviors—creating modular templates for scalable implementation.
The cohesive motion identity contributed to 235M+ impressions and AdAge recognition, making Hotels.com unmistakable across every touchpoint.
Post-pandemic Hotels.com needed to feel essential again, not just functional. I led motion design principles that established consistent animation guidelines across typography, UI transitions, and campaign behaviors—creating modular templates for scalable implementation.
The cohesive motion identity contributed to 235M+ impressions and AdAge recognition, making Hotels.com unmistakable across every touchpoint.
Designed to make you feel savvy
Our evolved brand system creates a streamlined, refreshed and cohesive design language which weaves savviness through the end to end experience. Producing a platform which continually supports storytelling, accelerates brand equity and ultimately builds trust with our audience.
This update introduces seamless flexibility and unabashed amplification. Using our brand kit of parts to fluidly speak to our travelers through any channel and natively in the media they consume.
Designed to make you feel savvy
Our evolved brand system creates a streamlined, refreshed and cohesive design language which weaves savviness through the end to end experience. Producing a platform which continually supports storytelling, accelerates brand equity and ultimately builds trust with our audience.
This update introduces seamless flexibility and unabashed amplification. Using our brand kit of parts to fluidly speak to our travelers through any channel and natively in the media they consume.
Connect every touch points
In order to drive for consistency across the end to
end experience, to ensure and grow brand recogition, we have developed a design system that is cohesive and universal across all territories.
We act as an expert resource that our users can
call upon, built on ease, resourcefulness, and trust.
We are the playful instigator, creating an emotional connection with our travellers through joyful behaviour epressed through our brand elements.
Connect every touch points
In order to drive for consistency across the end to
end experience, to ensure and grow brand recogition, we have developed a design system that is cohesive and universal across all territories.
We act as an expert resource that our users can
call upon, built on ease, resourcefulness, and trust.
We are the playful instigator, creating an emotional connection with our travellers through joyful behaviour epressed through our brand elements.
Behind of the process
Everything we do brings our unbeatable value and expertise to life to help savvy trip takers.
Behind of the process
Everything we do brings our unbeatable value and expertise to life to help savvy trip takers.
Performance Results
Everything we do brings our unbeatable value and expertise to life to help savvy trip takers.
Performance Results
Everything we do brings our unbeatable value and expertise to life to help savvy trip takers.
