Snapchat
Bloom

Creative Designer

Building Construction Team, Snapchat

London, United Kingdom — 2023


○ Signage & Wayfinding

Snap moved into a brand-new office with no existing visual or spatial system—posing challenges in bringing its brand to life across wayfinding, interiors, and internal comms.

We created an office design system, a global brand experience guideline to help teams design consistent, high-quality spatial experiences across all Snap offices, from wayfinding to immersive brand moments.

Snapchat
Bloom
Creative Designer
Building Construction Team, Snapchat
London, United Kingdom — 2023
Signage & Wayfinding

Bloom Identity is a brand experience guideline for Snap offices to help teams build high-quality spatial experiences and improve consistency across the worldwide offices. It includes wayfinding and experiential moments.

©Sally Yang

2025

©Sally Yang

2025